American Cancer Society Cure by Design Event

On Friday I photographed the American Cancer Society Cure by Design event at the Ronald Reagan Building.  I have to say, it was spectacular!  Every aspect and detail was so well done and designed.  The food was delicious, the decor was elegant, and the fashion show brought joy to people’s hearts as well as shared the stories of various cancer survivors.  It was all truly an inspiration.

The description from the official event page:

Cure by Design is an event in which the fashion, design and retail communities join forces with the local corporate community to benefit the American Cancer Society. The focus of this special evening is a fashion show that spotlights designer fashions and, more importantly, the cancer survivors who model them. These survivor models are living proof of the strides we are making in the fight against cancer, and their vibrant smiles portray a message of hope for the cure.

The money raised at Cure by Design enables the American Cancer Society to fund cutting-edge research, early detection and prevention education, advocacy efforts, and life-affirming patient services. By supporting Cure by Design, you are partnering with the American Cancer Society to help cancer patients in your community.

I started off photographing in the very swanky VIP lounge which was designed by my friend Ginger Rodriguez. Then I moved downstairs to capture the highlight of the night, a fabulous survivor fashion show and a silent auction which raised more than $26k for cancer research and services!

Below are a few shots from the evening, with a full gallery of photos from the event here.











I've been shooting professionally since 2009—ever since I bought my first DSLR and realized I love making images. Since then, photography has been nothing short of a passion for me. Regardless of what I'm shooting or who I'm shooting it for, it's important to me that my client is satisfied and feels that the photos represent them in the best possible light. Making a photo is a personal experience. That's why I do what it takes to make sure that my subjects' personalities shine through an image—whether it's a portrait, corporate headshot, fashion line, music festival, family photo, or product shot, every image is sincere and true to self. A little more about me: I'm a Californian, born and raised. I grew up in L.A. before moving to the Bay Area to attend undergraduate and graduate school at UC Berkeley. My interests in policy and photography brought me to Washington, DC where I'm currently living and loving it. Outside of photography, I love dark beers and new gadgets. My studio is in the neighborhood of Columbia Heights, near Adams Morgan. I'm always excited to talk about photography and work with new people. If you want to chat or get a price quote, drop me a line through the contact form and let's get started.