On Friday I photographed the American Cancer Society Cure by Design event at the Ronald Reagan Building. I have to say, it was spectacular! Every aspect and detail was so well done and designed. The food was delicious, the decor was elegant, and the fashion show brought joy to people’s hearts as well as shared the stories of various cancer survivors. It was all truly an inspiration.
The description from the official event page:
Cure by Design is an event in which the fashion, design and retail communities join forces with the local corporate community to benefit the American Cancer Society. The focus of this special evening is a fashion show that spotlights designer fashions and, more importantly, the cancer survivors who model them. These survivor models are living proof of the strides we are making in the fight against cancer, and their vibrant smiles portray a message of hope for the cure.
The money raised at Cure by Design enables the American Cancer Society to fund cutting-edge research, early detection and prevention education, advocacy efforts, and life-affirming patient services. By supporting Cure by Design, you are partnering with the American Cancer Society to help cancer patients in your community.
I started off photographing in the very swanky VIP lounge which was designed by my friend Ginger Rodriguez. Then I moved downstairs to capture the highlight of the night, a fabulous survivor fashion show and a silent auction which raised more than $26k for cancer research and services!
Below are a few shots from the evening, with a full gallery of photos from the event here.